AI is changing the marketing landscape and new ways to connect with your audience. By adding AI to your marketing strategy, companies are finding new solutions for content creation, customer insight and decision making. Techniques like product repositioning and content reframing are becoming the norm, and marketers are able to better understand and engage with their customers.
Despite all the AI tools out there, only a few have been tested in real life. Marketers want to unlock the untapped potential of AI and are experimenting with new and creative ways to do so. This is why continuous learning and adaptation is key in the ever changing digital landscape.
Key Points
- AI is changing how we engage with our audience.
- Practical AI applications are marketing solutions.
- Continuous learning and adaptation is key in AI marketing.
5 AI Applications Tested for Marketing
1. Discover Product Perceptions
Understanding how products are perceived can be tricky. AI can help provide insights into how a product is actually positioned in the market. Tools like ChatGPT can be asked to give a list of top products in a given category. When products don’t make the list, ask why, and you’ll get specific feedback. That feedback can tell you where to improve or new marketing strategies to position a product better. AI tools can also provide links to relevant reviews and discussions, like on Reddit, so you can refine your marketing and online engagement.
2. Extract Insights from Online Communities
Subreddits are a treasure trove of customer insights. Using AI to analyse discussions in these communities gives you a new perspective on customer views and opinions. AI tools can search through Reddit threads to find common questions, terminology and user sentiment around a product. This information helps you create customer personas and refine your marketing strategy. For example, analysing discussions about competitors will show you alternative solutions customers consider and what to improve in your marketing messages and product features.
3. Get Contextual Stats Fast
Getting credible and up to date statistics to back up your marketing arguments can be a pain. AI research assistants come in handy by extracting relevant data fast. AI tools that understand context allow marketers to get recent stats and cite original sources. Just make sure to verify the stats, AI can make mistakes. But being able to get to the data fast allows you to back up your claims and position your product better.
4. Create Analogies
Analogies simplify complex ideas and make them more accessible to a wider audience. AI can generate unique and interesting analogies to spice up your marketing content. These tools can help you brainstorm weird analogies that grab attention and clarify hard to explain concepts. Using AI for this can increase the creativity and relatability of your marketing messages so your product stands out and appeals to different audiences.
5. Adapt Content to Structured Formats
AI can be used to reframe content to fit into specific templates or formats. This can be to turn raw content into lists, headlines or social media posts. By doing so marketers can ensure their content fits different media requirements and audience preferences. Reframing content for different channels increases reach and engagement and is a way to deliver personalised marketing experiences.
These AI applications show you how technology can be used to supercharge your marketing. From positioning products to creating content, AI has tools to improve different parts of the marketing process and give you actionable insights to inform your strategy and execution.
5 More AI Uses for Marketing That We Didn’t Cover
Turn Audio Thoughts into Blog Posts
Voice recordings can be a valuable asset for blog content. By speaking your thoughts out loud and using AI, those recordings can be turned into written posts. This way you keep the tone of the person, which is often lost when you type directly. Ideas formed during daily activities can be captured quickly and later refined into structured content, a way to document and use those fleeting ideas.
Find the Missing Info in Underperforming Posts
AI can help you find the gaps in content that’s not performing. By asking yourself, “What else would a reader be looking for after reading this?” you can find what’s missing and fill in the gaps. This not only improves existing content but can be further tweaked for better optimisation across different platforms like search engines. This way content gets more engagement and aligns with the need to update and refine published content.
Reverse Engineer Creative Blocks
Breaking through creative blocks can be as simple as doing the opposite of what you’re doing now. By asking AI to generate ideas that are the opposite of what you normally do, marketers can explore new angles and perspectives. This could mean turning your advertising campaigns on their head or even turning competitor messaging upside down. This will give you fresh ideas and help you stand out in a crowded market.
Make Complex Ideas Simple
Complex topics can be simplified with AI’s help. Run your content through AI and it will break down jargon filled or dense information into simpler language. It’s an editor in disguise, pointing out where the content is unclear and suggesting improvements. So your audience, regardless of their level of expertise, can understand and engage with the content, a part of the customer journey and experience.
Get Content from Meetings
AI can help you capture and generate content ideas from meetings by recording and automatically transcribing the conversation. This way you can store relevant insights in a structured way for later review. Automation means no more manually sifting through notes, more time for strategy. Every conversation becomes an opportunity to create content that resonates with your key audience, better collaboration within marketing teams.
Play AI in Marketing
Try different ways and you’ll learn and get creative with AI in marketing. Try different techniques and you’ll find what works and what doesn’t and that will help you improve your marketing. AI technologies like natural language processing and machine learning have endless possibilities for marketers.
Being playful will make you look beyond the specific goals and you’ll discover new AI uses in marketing. For example generative AI can create content and image recognition can optimise branding.
FAQs
How does AI help with customer grouping?
AI can help businesses identify and target specific customer groups. By processing large datasets AI can find patterns and behaviours that help you segment your audience better. So more targeted, more engagement and more tailored marketing.
What are the benefits of AI in automated advertising?
Using AI in automated advertising gives you several benefits. AI can process and analyse huge amounts of data fast so you can bid better and more efficiently. So better targeted ads, better ROI and optimised ad spend based on real-time insights.
How does machine learning personalise customer experiences?
Machine learning helps personalise interactions for customers. By studying user data and behavior machine learning algorithms can find preferences and predict future needs and provide personalised recommendations and experiences. So better customer satisfaction and loyalty.
How does AI help with marketing trend prediction?
AI helps predict marketing outcomes by looking at historical data and current trends. Predictive analytics powered by AI allows marketers to see changes in consumer behavior and market conditions and develop more informed strategies that work.
What role does AI play in creating and curating marketing content?
AI can transform the creation and curation of marketing content. AI tools can generate content ideas, automate text or visual production and suggest changes to existing content. And AI can curate content by organising and recommending content to your audience and business goals.
How is AI used in customer relationship management?
AI is built into customer relationship management systems to optimise interactions and service. By using AI businesses can automate responses, manage customer queries more efficiently and gain insights from conversation patterns. This helps to build stronger relationships and better customer experience.
Chris Giles Snr built his first client website in 1995 and has remained at the leading edge of web development and SEO ever since. He is a Fellow of The Chartered Institute of Marketing (FCIM).
