How To Grow Your Website Sustainably
The amount of keywords a site ranks for on Google is one Key Performance Indicator we utilise to gauge performance on every SEO Project. When we initially start working with a customer, we frequently discover that they do not rank on Google for various search queries or ‘keywords.’ Assume you operate a plumbing company in Manchester, for example… Ideally, your website should appear on Page 1 of Google’s search results for terms like “Plumber Manchester,” “Best Plumbers in Manchester,” “Emergency Plumber Manchester,” and “Plumber Manchester.” Many of our new clients only rank for their company name, which means they are missing out on a slew of new leads and revenues. The reason this can be an issue is that the typical person who has no particular knowledge or interest in plumbing is unlikely to know the company names of local plumbers. Instead, they are going to search for more vague terms like the ones mentioned above.
The Content Gap
Here at Augmun, we can create a ‘Content Gap Analysis’ by researching Google search queries and analysing your competitors. This shows us which search queries your competitors are ranking for, but you are not. Then we get down to business. There are no trickery or odd techniques involved. We prefer to employ our tried-and-true approach, common sense, and creative abilities to add new material to your website that Google adores. Just look at the outcomes of some client work this year. You can probably estimate when we kicked in based on the graphs below!
Our clients profit from more enquiries and sales through their websites as they rank for more and more keywords each month. This is what we term ‘Sustainable Marketing’ since your website becomes a lead generator 24 hours a day, seven days a week.
Leverage Above Your Competition
We can determine exactly what search terms your competitors rank for on Google and how much traffic they receive to their website using our rigorous and data-driven Competitor Analysis techniques. We figure out how they’re doing it and then do it better – for you. It may sound obvious, but it is important to remember, the number one goal is to have your business rank on the first page of google search, or ideally, as the very first result. We all know when searching for a service or product, going to the second page of Google, or god-forbid any further, is a desperate move.
Data
In a study orchestrated by Sistrix, the following results were found:
- The average click-rate for the first position in Google is 28.5%
- Beyond position one, the percentage falls quickly: In the second position, the average click-rate is 15.7% and the in the third position, 11%
- In the tenth position, only an average of 2.5% of people searching click on the result.
This proves that ranking on the first page of Google is the most successful way to grow your website sustainably and to start seeing results, and more importantly, money.
We Offer An Unfair Advantage
The 3-person management team at Augmun have a combined 50+ years of expertise in sophisticated SEO for organisations and brands all around the world. We are very selective and intentional when choosing the clients we work with. We search for local businesses that are passionate about expanding their business, provide excellent customer service, and have a fantastic product. Oh, and the ability to take on a lot of new work! It has been proven in our work so far; when clients work with us, their website grows astronomically and so do their sales. therefore, it is important to ensure you have the groundwork laid out and you are prepared for the huge changes we can help bring your business.
Chris Giles Snr built his first client website in 1995 and has remained at the leading edge of web development and SEO ever since. He is a Fellow of The Chartered Institute of Marketing (FCIM).
